Marketing & CRM Manager
Location: Audi Centre Dublin
Reports to: Head of Business & Head of Marketing
Basic Salary: €50,000 per annum & Company Vehicle

Role Overview
The Marketing & Customer Relationship Manager will play a central role in shaping the profile, visibility, and customer experience of Audi Centre Dublin. This is a dual-focus role, combining marketing leadership with customer relationship management, ensuring the dealership maximises every opportunity for customer engagement, lead generation, and conversion. The successful candidate will be responsible for developing and executing local marketing strategies in alignment with Audi Ireland, managing CRM activity to optimise enquiry handling, and delivering campaigns that grow customer loyalty, retention, and conquest business. By activating national campaigns at a local level and creating initiatives, this role will drive footfall across all departments – sales, service, fleet, and business – while ensuring a seamless customer journey.

Key Responsibilities
Marketing & Advertising

• Manage all dealership marketing activity, ensuring alignment with Audi Ireland’s brand guidelines and campaigns.

• Plan, deliver, and evaluate local advertising campaigns across digital, print, and outdoor channels.

• Oversee customer communications, including email, social media, and local PR activity, ensuring a consistent and premium brand message.

• Activate Audi Ireland campaigns across digital channels and adapt them for maximum local impact to benefit the dealership.

• Deliver local events and partnerships to increase footfall and customer engagement.

• Monitor campaign effectiveness and ROI, adjusting strategies to maximise impact.

• Manage allocated marketing budgets effectively to maximise return on investment.

CRM & Customer Journey

• Take full ownership of CRM systems and processes to ensure enquiries are captured, tracked, and followed up effectively, with no opportunity wasted.

• Develop tailored communications that enhance customer retention, loyalty, and aftersales engagement.

• Work with the sales, service, and fleet teams to improve enquiry-to-sale conversion through structured follow-up, customer profiling, and targeted campaigns.

• Analyse customer data and enquiry trends to identify opportunities for personalised marketing and improved lead management.

• Provide regular reporting on CRM performance, enquiry levels, and conversion rates, ensuring accountability across departments.

Operational Support

• Collaborate with sales, service, and aftersales teams to ensure initiatives drive measurable results.

• Ensure consistent enquiry generation and management across all departments.

• Provide regular reporting on lead performance, campaign results and ROI.

Skills & Experience

• Proven experience in marketing management, ideally within the automotive, retail, or premium brand sectors; automotive experience is desirable but not essential.

• Strong understanding of digital marketing channels, lead management, and customer engagement strategies.

• Commercially minded with a track record of delivering measurable growth.

• Excellent organisational and project management skills with the ability to manage multiple initiatives simultaneously.

• Strong communication and interpersonal skills to build relationships internally and externally.

What We Offer

• The opportunity to shape and grow the profile of Audi Centre Dublin in a dynamic, customer-focused environment.

• A competitive salary and benefits package.

• The chance to represent one of the world’s most prestigious automotive brands.

About us: We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland.  

We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.

Core Benefits:

• Competitive salaries with structured pay scales and progression as you grow within the business
• Generous annual leave that increases with your length of service
• Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
• Company Pension Scheme 

Health & Wellbeing:

• Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
• Private Medical Insurance + Eyecare vouchers

Leisure & Lifestyle:

• Discounted gym memberships to support an active lifestyle
• Travel insurance to help you explore with confidence
• Cyclescheme
• Access to home and technology vouchers
• bYond card and a wide range of exclusive retail and lifestyle discounts

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.

Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential. 

If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date.

eck will also be carried out. All offers of employment are subject to a 6-month probation period from your start date.